The U of M student government wanted to teach more students about the new affirmative consent policy.

So my creative team created a fake school.

After all, what better place to learn than the Minnesota Sex Academy?

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First, we got students' attention.

Then we followed up with a tutorial taught by "Professor Ryder" to explain the new policy.

And once we had momentum, we trained hundreds of advocates with a sister campaign.

//Student Work//
CD/CW
AD: Nora Hastings
Production: Dan West, Roy Aker, Chase Ator, Matt Ogbeifun, Lianna Matt