The U of M student government wanted to teach more students about the new affirmative consent policy.
So my creative team created a fake school.
After all, what better place to learn than the Minnesota Sex Academy?
First, we got students' attention.
Then we followed up with a tutorial taught by "Professor Ryder" to explain the new policy.
And once we had momentum, we trained
hundreds of advocates with a sister campaign.
AD: Nora Hastings
Production: Dan West, Roy Aker, Chase Ator, Matt Ogbeifun, Lianna Matt