Drew's work.
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The U of M student government wanted to teach more students about the new affirmative consent policy.

So my creative team created a fake school.

After all, what better place to learn than the Minnesota Sex Academy?

First, we got students' attention.
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Then we followed up with a tutorial taught by "Professor Ryder" to explain the new policy.

And once we had momentum, we trained hundreds of advocates with a sister campaign.
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//Student Work//
CD/CW
AD: Nora Hastings
Production: Dan West, Roy Aker, Chase Ator, Matt Ogbeifun, Lianna Matt
© 2022
  • WORK
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