We were in charge of throwing a party for AdFed MN's The Show 2017.
But we wanted it to be more than that, too.
So we lured people in with midwestern charm and then made them face the truth.
Promo videos brought vibes from up north to downtown in Minnesota's newest agency, Hüfs.
When you have all of the town's best creatives in one room, you start thinking about all the possibilities...
So we put a giant elephant in the room.
AdFed had been talking about gender inequality in the industry for years, so when we suggested taking a stand at their biggest event of the year, they were down.
We had the data to back it up.
And people loved it.
ECD/Checkbook: EJ McNulty
Account Director: Lauren Reinhardt
Producer: Nicki Early
CD: Kristine Baumgardner
(Other) CWs: Amy Goran, Nora Lenhardt
AD: Chris Kurtz
Designer: Heidi Keller
PA/Crafts: Sara Hammerstad
Animators: Keldon Ancheta, 40K Studios